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10 Proven Content Marketing Strategies You Can Implement Today

Content marketing is all the rage and rightly so. Content marketing allows businesses to hone in on their brand identity while increasing traffic to their site. With all the buzz around content marketing there is still some confusion about what exactly content marketing means and how to get started. If you’ve been sitting around tapping your pen wondering about how to get your content marketing to take off here are 10 content marketing strategies that you can start using today.

Related: Learn about how Hubstaff does content marketing.

content marketing forms

1. Brainstorm

You have to start somewhere. …

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Is Pay Per Click Marketing Right for Your Business?

You’re looking to drive more traffic to your site and you want to be smart about how you spend your marketing dollars. How do you stand out amongst the abundance of competitors and information on the internet? You’ve explored your options and you’re wondering, is pay per click marketing right for you? Pay-per-click is a digital marketing tool that helps companies increase their visibility on the most popular search engines. PPC lets businesses place bids on the keywords that are most relevant to their target market.

pay-per-click-marketing-right-for-you

The good thing about PPC marketing is that it gives you measurable results and when your marketing budget is limited, you want to be able to understand the effect of every dollar you spend. With most marketing tactics, it’s hard to know what’s working and what isn’t, especially since most companies utilize multiple marketing tools at a time. With PPC, the results are clear and you pay for what you get.

The other great thing about PPC is that you can start seeing results right away. As soon as you start shelling out the cash you’ll start seeing results. Business can make their way to the top of Google pages, where they would normally rank on the 3rd or 4th page. Many businesses are just too saturated for you to organically show up at the top of the charts, PPC marketing helps to even playing field.

The more visitor you get to your site the more data you’ll collect. Data equals insights. You might notice a trend in customers leaving your site on a certain page. What your visitors are doing on your site is incredibly valuable information and the influx of traffic you get from PPC can help bring that information to the surface….

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Offshore Outsourcing – Is it for You?

Developed countries around the world have experienced the benefits of offshore outsourcing, which simply means finding labor from other countries other than your own.  American companies typically outsource IT, manufacturing and other services to save money and stay competitive in their industries. Proponents of offshore outsourcing say that it can help workers in every industry worldwide become more agile.

Reasons to Outsource Globally: 

If your company has never tried offshore outsourcing before, how do you know if outsourcing right for you? Here are some reasons that your company may want to consider offshore outsourcing for a portion of your business processes:

  • Lower labor costs: Simply put, the cost savings remain the primary reason organizations choose to outsource some labor overseas.Offshore Outsourcing
  • Wider knowledge base: When outsourcing software development or other technical needs, you may find that seeking talent internationally gives you professionals with a wide range of technical experience and capabilities.
  • Focus on core competencies: If your company does not have experience in application development, design, or testing, it may make sense to outsource offshore, enabling your team to spend time on core business processes and help to balance the workload during peak times.
  • Stronger project management: Offshore workers often have a different mindset than full-time employees, and this usually translates to a faster response time and efficient project management skills, which may help keep short-term projects on track.
  • Faster time to market: With a wide offshore talent pool, your company may have more flexibility in turnaround time and can have labor working around the clock, helping you get projects off the ground and completed in rapid fashion.

Keys to Offshore Outsourcing Success: 

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How To Outsource Writing like the Pros

Pretty much every SEO expert will tell you that one of the key success factors for your online marketing is quality content. But, if writing isn’t your forte, you have no choice but to hire someone to do it for you. However, not everyone knows how to outsource writing.

How do you hire the best copy writers?

This post will provide some useful tips and a few resources to get you started.

How To Outsource Writing on HubStaff

Truth be told. There are many other ways to outsource writing which are listed below. But, if your writing skills are average or you aren’t an expert on writing for the Internet, the best route to go is to hire a content creation agency/firm. There are a number of reasons for this:

  • You need to describe what you want in detail. A writer depends upon a detailed brief in order to get the job done. The more information you a give a writer, the better copy they will produce. But, if you don’t know the kind of copy you need for online success, then your brief to the writer will be sub-standard and you will end up with mediocre results.
  • An agency can handle a broad range of subjects because they have many specialist writers on the team.
  • A copywriting agency will help with SEO and keyword research.
  • A good copywriting agency has editors and fact checkers to ensure your article is free from all kinds of errors not just grammatical one’s.
  • Experienced copywriting agencies can craft a killer content strategy.

Hubstaff offers a content marketing service that offers all these and much more….

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The Top 5 Best Time Tracking Apps For iPhone

There are so many time tracking apps for iPhone and indeed other mobile platforms that most users are simply spoilt for choice. We have done all the leg work for you and come up with criteria we consider critical for freelancers.

Don’t you just love how some simple mobile applications solve little problems that can cause major problems if not addressed? For example, how many times, as a freelance application developer, designer, writer …you name it, have you ever wanted to know how long you spend on tasks? Including how much time you waste on coffee or lunch breaks.

You can always track time the old fashioned way using a wrist watch, but in this day and age, there are more powerful applications that tell you a lot more than just how much time has gone by. The features you should look for in time tracking apps for iPhone, are summarized below.

Our Criteria for Time Tracking Apps for iPhone

  1. A standalone application that isn’t a mere value addition to a paid service
  2. An easy to use and intuitive graphical user interface
  3. A way to manage both clients and projects.
  4. An inbuilt range of categories for both tasks and billing rates
  5. A timer with a “start-stop” that can be restarted many times.
  6. The ability to produce invoices as PDF’s
  7. Data backup and restore functionality
  8. The ability to export data
  9. The ability to sync data across multiple devices

Based on our criteria above, the top contenders for best iPhone time tracking apps are …

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7 Essential Features of Online Timesheet Software

There are literally thousands of online timesheet software applications out there. These help you keep track of your employees billable hours. In fact, a quick search on Google will leave you confused.

Unless you are a time tracking application expert or you have a checklist to help you when looking for a time tracking application, you may end up choosing the wrong application for your business needs.

Online timesheet software is an absolute necessity for businesses.Especially, those that hire remote freelancers or whose employees work remotely. It allows you to track time and ensure you are getting value for money.

This software gives you a quick breakdown of what your team is working on and allows you to manage your payments. You can also view what projects were worked on and for how long, and keep track of paid time and unpaid time.

The following are the essential features in a time tracking application….

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It’s a Freelance World: Why Contract Work is Becoming the New Norm

One in three U.S. workers is a freelance worker or independent contractor, according to a recent study done by the Freelancers Union and freelance worker site Elance / oDesk. That’s 53 million of us, including some 14.3 million who work part time or in their spare time for extra money (so-called “moonlighters”), in addition to their normal 9-to-5 jobs. Don’t believe this statistic? This number will only grow, as an Intuit 2020 report predicts that by 2020, 40 percent of all workers will be independent or contract workers.

Multitasking-FreelancerSo what’s the appeal of contract labor? Why do so many workers freelance? And why are the numbers increasing every day?

First, let’s talk about the changing landscape of the job market. With the most recent recession, many workers became unemployed and were forced to find temporary, part-time or project work. Employers began to seek part-time or contract workers during the recession to avoid hiring permanent positions, waiting out the economy before hiring full-time. Some of these contingent workers remained as freelancers, while others eventually found full-time employment as the economy began to recover….

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Time Tracking Linux App – What are Your Options?

Time tracking linux apps are few and far between. Those available are complex to use and often come with a steep learning curve.

This is unfortunate because tracking time is important for both freelancers and employers.

A freelance worker needs to be able to bill clients accurately and avoid spending more time than authorized on projects. On the other hand, a hiring manager needs to know how long a freelancer is spending on a task. Both parties need an accurate way to track time fairly.

Unfortunately, if an employer has a freelancer that uses the Linux operating, tracking time becomes a challenge. Linux, has a big user community and lots of free software to accomplish many tasks but when it comes to tracking time, the options are limited.

However, there are a few time tracking Linux apps that do a sterling job. The following are the cream of the crop….

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How Not to Fail at Finding Clients on Freelancer.com

Searching through the projects on Freelancer.com may seem like a freelancers dream. There are thousands of exciting projects at your fingertips. Aspiring freelancers often eagerly throw up profiles and start bidding on jobs that seem like a perfect fit only to come up dry. It can be frustrating to get started. Every freelancing website is its own beast. Even for those who have had success on other freelancing sites, gaining traction may take some time. Finding clients on Freelancer.com doesn’t have to be a disappointing experience. It’s important not to get discouraged. With a the right amount of effort, focus and a few basic principles you can unlock success on Freelancer.com

1.) Perfect Your Portfolio

It should go without saying, but a quality profile is the single most important part of getting clients. Even with this basic knowledge, it’s amazing how many profiles seem like they were thrown up lackadaisically. Blurry pictures and grammatically incorrect sentences send a red flag to potential clients. In order to be successful you have to think of your Freelancer.com profile as your place of businesses. It should be professional and well thought out. For those looking for a first-time project, your portfolio is the only way that potential clients can see what you are capable of. Even with the advent of remote teams and the rising popularity of freelance work, word of mouth and connections are still the most common way people get jobs. The more you can personalize your profile and get recommendations the more likely you will be to get clients….

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Hiring Good Ruby on Rails Developers

Hiring developers is always a cumbersome task. There’s a lot to think about and it’s a big investment. Ruby on Rails is no exception. There are many different routes you can choose to take, from contracting to hiring someone fulltime. The best method is dependent on your organizations needs. As a relatively new programming language, the surge in demand has grown rapidly. Ruby on Rails has become a critical skill for up and coming developers, who can expect to make $17,800 more a year for having it in their back pocket, according to Payscale.com. This extremely sought after role can demand high wages, but a good Ruby on Rails developer can make a huge difference for long-term success.

If you’re looking to hire a good Ruby on Rails developer, chances are you are a little overwhelmed. Despite the myriad of resources available, hiring good Ruby on Rails developers can be tricky. Like any job, it is a two-way street and it’s important to make sure that it’s a good fit for both parties before diving in.

Hiring Ruby on Rails developers is tricky for a few reasons. Since it’s still new, experience doesn’t make a huge difference in judging one’s ability. You can’t weed people out for only having 2 years experience. It can also be hard to get a full understanding of an individuals capabilities in the interview process. High demand also means that developers can be picky. It may be hard to seal the deal if your package isn’t up to par….

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