It’s no secret that in today’s world, content is vital to the success and continued life of almost every company. Whether you are writing for a huge client or just running your small company’s blog, keeping track of content, developing ideas, and engaging with clients and potential clients are key. However, without the right tools, the process of content development can become overwhelming and exhausting—how to constantly create quality content? There’s good news, though: you can get your hands on any number of software tools for content development. Some of these tools are free to use, and others can cost you a little bit of money, but they are usually well worth the investment. Here are four software tools for content development that may just help you through the process of research, developing, and publishing your content.
Depending on how large your company or business is, you might already have some sort of software that your employees can use to collaborate and keep track of projects. However, Kapost takes that entire system one step further. Instead of merely being able to collaborate together, Kapost allows you to track your content from an idea to a published piece. Not only can you see the entire process happening, but Kapost provides you with analytics on your published content, which can help you increase traffic to your site and help you market to the proper demographic for your company. If you’re working with a team to create your content, Kapost has a great workflow tool that allows users to submit ideas and assign tasks, streamlining the entire process. Kapost even allows you to simplify the way you get your content out to your audience because it is integrated into the major CMS platforms and social media sites.
If you’re the one responsible for coming up with ideas for content, you have a lot on your plate. Jotting down ideas in a notebook or on your phone and then developing them into fully-fledged pieces of content can mean that your thoughts and ideas are spread out over several different programs. When you sit down to write, you can use Evernote to store and access all of your ideas instead of searching all over through your notes or phone for your ideas. One of the best features of Evernote is that you can access your information from virtually any device. Whether you are working on your laptop, tablet, or smartphone, the information you need is right at your fingertips. Not only can you save notes and files, but you can also research, collaborate with your colleagues, save webpages, and create timelines.
If your company doesn’t have blog, but you’re thinking about starting one, then WordPress is most likely the best option for you. If you currently run a blog, but do not host with WordPress, then you could consider changing. With WordPress, you can easily edit posts, schedule posts, track blog post views, see a timeline of website visits, and add on a lot of great widgets to learn more about who’s looking at your site. Blogging should be all about connecting with your reader and making sure you are providing them with great information. With a blog powered by WordPress, you can tag and title your posts to ensure that the right demographic finds your content. WordPress’ easy-to-use format means you don’t have to be a website developer to run and manage a WordPress blog.
When it comes to tracking your content through the entire process, it is hard to beat Compendium and the services that this particular software tool provides. From planning your content to publishing to seeing how successful the content was, Compendium is there to guide you along. More than just content development, Compendium helps you market your content and helps ensure that you reach the appropriate audience. With this tool, you can identify who to reach out to as well as who will benefit most from your goods and services. Compendium’s tools are designed to help you plan and strategize, so your team can collaborate on content projects, work on drafts, and look ahead to see when you need to produce content. Compendium can help walk you through the entire process of content development. However, what really pushes Compendium to the top of the heap are its tools to promote the content your write. The whole point of crafting content is to engage with current and potential customers and clients, so promoting and getting your content in front of those people is key.