Josh Steimle’s agency, MWI, was slowly killing him– he had no life, was in massive debt, and wasn’t making any money. He went four years without collecting a paycheck, all while putting in 80-100 hour weeks.
Today, he shares how he was able to turn things around and build a profitable, growing agency by finding two different types of partners: first, somebody to help run the business; second, somebody with a platform he can leverage to grow his authority.
It wasn’t an easy process, but Josh lays out everything you need to know to find the right people and platforms to help you grow your business.
Whether you’re considering shutting down your agency or you’re making money hand over fist, there is a lot to learn from today’s chat.
Identifying if you need a partner or not
Josh points out two things to look at if you’re wondering if you need a partner for your business. First, look at your business yourself. Is it doing well? Are you successful? Then maybe you don’t need to worry about finding a partner since you might mess up your formula. However, if your business is failing, if you’re struggling, or if you’re frustrated, bringing on a partner might help. Especially if you find yourself, like Josh, completely underwater. Bringing in a partner can’t hurt, and it might make all the difference in the world.
Second, you need to take a look at yourself. In Josh’s case, he knew he needed a partner for the business’s sake, since it wasn’t working with him by himself, but also he needed a partner for his own sake. He needed someone to keep him accountable. He ended up bringing on his brother-in-law, Cory, after a successful consulting arrangement, and he says it was one of the decisions that helped make his business the million-dollar company it is today.
His relationship with Cory inspires him to stay at his top level of performance since he has someone to compete with. More importantly, he has a chance to be a role model for Cory. Having that extra layer of accountability makes sure that Josh doesn’t get burnt out and is always performing at his best.
How to find a partner
Josh says the secret to finding a partner is to network, and network early. You might not need a partner right away when you’re just getting your business off the ground, but eventually, the business might become too big for you or you might be struggling, and the answer might be a business partner. At that point, you don’t want to be scrambling to talk to random people you don’t already have some kind of professional relationship with.
A lot of people might not see the value in networking, even though it’s fun and relaxing. But Josh points out that the bigger your circle of contacts, the easier it is to find talent to collaborate with. In Josh’s case, he exhausted his personal network faster than he would have liked, and so one of his biggest regrets is not forming more professional relationships early on.
The value of partnering with Forbes
Writing for Forbes was the second thing that helped Josh out of his downward spiral. Josh has always created quality content, but when it was hosted on his blog or company website, no one cared, since they assumed he was only positioning himself as an expert to convince them to hire his company.
Readers were also skeptical of his expertise, but writing for Forbes erased those issues. Forbes’ credibility in the industry made readers instantly trust Josh’s expertise since Forbes doesn’t publish just anyone. Not only did Forbes’ platform grant Josh exposure, but when leads that came to him through that platform were easier to close since they already recognized Josh as an expert in his field. Because of that opportunity, Josh made over two million in sales.
Want to learn more?
To learn how to become an influencer or just to see what Josh is up to, check out JoshSteimle.com