Content marketing is all the rage and rightly so. Content marketing allows businesses to hone in on their brand identity while increasing traffic to their site. With all the buzz around content marketing there is still some confusion about what exactly content marketing means and how to get started. If you’ve been sitting around tapping your pen wondering about how to get your content marketing to take off here are 10 content marketing strategies that you can start using today.
Related: Learn about how Hubstaff does content marketing.
You have to start somewhere. Your staff our your biggest advocates. They live and breathe your brand every day and will want to have a say in how you tell your story. Bring everyone together and start brainstorming ideas for creative content that shares your message. Are there lots of stories you can be sourcing from your clients? Do you have expertise that would be perfect for webinars and white papers? When you’re starting out there is no such thing as a bad idea. Make a wish list of the types of content that you’d love to have.
2. Make a content calendar
Now that you have a list of ideas it’s time to bring in some strategy. Pull out a calendar and make a plan of action. How often do you want to be pushing out original content? Consistency is important, if you are going to implement a blog post you should decide the days of the week it will be coming out and what the subjects will be at least a month in advance. Content calendars (such as the excellent WordPress plugin “Editorial Calendar”) allow you to plan ahead so you can produce quality and save yourself rushing at the last minute. If you want to produce webinars or manuals, it’s important to give yourself time to promote beforehand. Content calendars provide a clear roadmap, as well as a system of checks and balances for your marketing team.
People like well researched content. There is an abundance of information out there and it’s hard to find an industry that isn’t saturated with cheap content. Do yourself a favor and give people what they want, well researched and thoughtful content. Talk to industry experts, run mini-experiments and the legwork will pay off. People are 3 times as likely to share content they feel like comes from an expert source. Interviews are a great outlet. Short interviews make for compelling posts, people will be excited that you took the time to speak with them and will be more likely to share the content with their networks.
Get your audience involved. Surveys are a great way to get amazing insights into your customer. Fans like feeling like they are a part of the work you are doing. The great thing about surveys is that they will open your eyes to new ideas for content that you hadn’t even thought of. Surveys can ask readers what types of information they are looking for, source common questions from your audience or get statistics for specific projects that you are working on. You can use SurveyMonkey to quickly generate and share surveys.
5. Utilize your fans
Don’t be afraid to put a little of the work on your audience. Running consumer contests and campaigns for sourcing your content lets you use your network to find compelling pieces of content. Encourage your fans to upload photos of themselves engaging with your brand and ask for stories, testimonials and comments, you never know when you’ll strike gold. If you don’t have the budget to run a big consumer contest don’t worry, you can incentive fans by featuring their content or sending some free swag. “This is Mamming,” a campaign to encourage women to get mammograms by embracing the awkwardness, went viral by using a play on “planking” and asking people to post pictures of themselves “mamming”. The site is populated with user-generated images. Fans take a picture and tag it with #mamming.
6. Use Images
People are visual. Even if well-researched articles get more shares a huge block of text will send people running. Make sure that you use images to tell your story. They really are worth a thousand words. Include images in all your social media posts for increased interaction. Experiment with what types of image are most compelling to your audience and create visual posts that tell a story with photos.
7. Use Videos
If people like images than they really love video. Youtube is the second most visited site on the internet. With all the technology available, it’s easy to create fun videos in a short amount of time. Try creating a tutorial or giving a video review. Micro-video sharing such as Vine or Instagram lets you create content straight from your phone.
Infographics are a great way to condense a lot of information into something easily digestible. They hit a lot of the points that we’ve been talking about, they utilize visuals, are well researched and easily shareable. Use sites like Infogr.am or Piktochart to create beautiful infographics.
9. Find Partners
Contact influencers that are in line with your subject matter and ask them if they would be interested in writing guest posts. Most bloggers will be excited about the publicity and happy to generate new connections. You will tap into their audience and get new and interesting content for yourself.
10. Re-promote your content
Once is never enough. If you have some great pieces of content that have been hiding out of plain view bring them back to the forefront. Followers will be excited about seeing content they may have missed the first time around. On channels that are especially saturated such as Twitter, re-sharing your content gives interested individuals a second chance to find it. You can also take your old content and refurbish it into a new format: blog post, educational series, infographic, image, the possibilities are endless.
If all of this seems a little overwhelming, consider looking into Hubstaff’s content marketing options. We take the time to get to know your brand and generate the content that will be most effective for your audience.
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