With the release of our new study, we’re kicking off Hubstaff’s freelancing month 2017! Throughout June, we’ll be featuring articles by experienced freelancers about how they get clients, manage their workload, and more. Be sure to check out the rest of our freelancing month posts when you’re done with the study.\nWhether you’re an experienced freelancer, just getting started in the field, or considering a career change from full-time employment to independent contracting, your future looks promising. Studies show that the gig economy is growing at a rate 27% higher than that of full-time jobs.\nFreelancing is here to stay. And many people seem to have picked up on this fact. But there are a lot of things that are less clear. What are the industry trends? How much do freelancers really make? What factors go into a successful career? What does the data say about all of this?\nThat’s what we set out to learn.\n\n\nTable of contents\n\n\nWhy we undertook this study\nData sources and methodology\nAbout the freelancers\nAverage rates for freelancers in different industries\nFactors that contribute to higher rates\nFinding work and landing gigs\nIdentifying clients and projects to avoid\nConclusion and final takeaways\n\n\nWant the short version? Jump down to the infographic!\n\nWhy we undertook this study\nFreelancers and agencies are our most valued clients. Hubstaff was founded to both enable and simplify freelance and remote-work relationships. Our entire team is 100% remote. Many of us have worked as freelancers. We have a deep understanding of the needs, pain points, and intricacies of earning a living as an independent contractor.\nHubstaff Talent, our resource for connecting freelancers and businesses, is available—for free—to everyone. It’s grown rapidly since launch. In fact, we recently added our 17,000th freelancer to the platform. It’s been a great journey.\nTo celebrate our milestone of hitting 15,000 freelancers, we wanted to start an annual tradition: Hubstaff’s Freelancing Trends.\nEach year—starting in 2017—we’ll conduct a study on freelancing trends. With it, we hope to provide insightful data on pay rates, work experiences, factors that help freelancers land gigs, signs a client relationship isn’t going to work out, and much more.\nOur 2017 Freelancing Trends report will help you\n\nuncover which industries hire the most freelancers\nunderstand average freelancing rates\nlearn which factors lead to higher pay rates\ndiscover which types of jobs tend to be the most profitable\nidentify ways to increase chances of scoring a new gig\npinpoint client relationships that are destined to fail\n\nWhether you’re currently freelancing or not, we hope this report provides valuable insights that help you grow your career, your client base, and your income.\nData sources and methodology\nWe used two sources to collect the data for our 2017 report:\n\nHubstaff Talent’s database of over 17,000 freelancers\nInterviews and surveys of more than 300 top-rated freelancers from almost a dozen industries\n\nWhile the Hubstaff Talent database answered questions about freelancers’ rates and experience, it didn’t provide answers to subjective questions like how to land gigs or identify bad clients. For these answers, we needed to talk to people.\nOur goal was to derive—and provide—insights that had not been previously explored. Many studies discuss freelancer demographics, experience, and average rates. But we wanted to dive deeper and seek answers to more insightful and actionable questions:\n\nDoes having a personal website lead to higher-paying jobs?\nHow do freelancers improve their chances of landing gigs?\nWhat types of jobs are the most profitable?\n\nThe only solution was to run a survey.\nHowever, we didn’t want to administer a survey based on our own assumptions and experiences. We wanted both the questions and answers to reflect the reality of freelancing trends without bias.\nSo we started by interviewing freelancers—those who have been both successful and unsuccessful in their careers—to better understand their experiences.\n\nThe outcome of those interviews led to a survey that was built by and for freelancers. We solicited responses to the survey from freelancers on Hubstaff Talent, on Reddit, through LinkedIn groups, and more. By the end, more than 300 freelancers from nearly a dozen industries had completed the survey.\n\nThe survey responses—combined with the data from Hubstaff Talent—provided the exact types of actionable insights we’d hoped for. Let’s dive in!\n\nAbout the freelancers\nIn another effort to avoid bias in our study results, we wanted to ensure diversity in respondents.\nLuckily, in analyzing the backgrounds and locations of the responding freelancers, we found that we’d managed to solicit data from freelancers in a wide range of locations, from a number of industries, practicing in a variety of disciplines.\nWhere do freelancers live and work?\n\nFreelancers who participated in the study spanned the globe. Responses were provided by residents of 151 countries, including the U.S., the Philippines, India, and Russia.\n\nWhat industries do freelancers work in?\n\nRespondents provide a variety of services, including development, writing, marketing, administrative, and consulting, across a diverse set of industries. The highest number of responses came from developers (26%), with sales and marketing freelancers coming in second (16%).\nHow experienced is a successful freelancer?\nWe wanted to make sure that our responses came from experienced freelancers. Anyone could pick up a couple of freelance gigs from time to time to supplement a full-time income, but responses from those individuals don’t represent industry trends. Luckily, we discovered that the freelancers who responded were highly experienced, dedicated freelance professionals.\nWe received responses from individuals who’ve been working as freelancers for periods spanning a few months to over 40 years, with the average level of experience around six years:\n\nAdditionally, most responses (40%) came from freelancers who have completed more than 20 freelance projects over their careers.\nFinally, to analyze the quality of the advice our freelancers were providing, we wanted to know how often they land gigs they apply for. We discovered that the number of opportunities they land is very high. On average, our respondents win more than half of the jobs (5.4 out of 10) that they pursue:\n\nAfter reviewing these demographics, we felt confident that the data collected was comprehensive, represented a healthy balance of industries and practices, and was an excellent representation of freelancing trends as reported by practicing and experienced industry professionals.\n\nAverage rates for freelancers in different industries\nNow that we know more about the data and respondents, it’s time to get into the good stuff: what are the average hourly rates for freelancers?\nTo be honest, we were surprised by the results. If you’ve perused other reports that list average rates for freelancers, you’ve probably run across rates that would run off all your existing clients and prevent you from ever landing a new job.\nIf so, our results may be refreshing. We discovered that most of our freelancers’ rates are quite reasonable.\nLocation plays a major role in average rates, with freelancers in Great Britain commanding the highest average rates (more than $46 per hour), and those in the Philippines earning the lowest average hourly rate (less than $12 per hour).\n\nAverage freelancing rates by country:\n\nGreat Britain: $46.54\nCanada: $40.17\nUnited States: $37.87\nIndia: $19.12\nPhilippines: $11.72\n\nExperience also factors into the rates freelancers charge. For example, marketing industry freelancers with fewer than two years of experience earn an average of $17 per hour, but those with more than ten years of experience earn an average of $52 per hour.\n\nMarketers with\n\ntwo or fewer of experience charge an average hourly rate of $16.97\nfive or fewer years of experience charge an average hourly rate of $21.80\n5–10 years of experience charge an average hourly rate of $39.27\nmore than 10 years of experience charge an average hourly rate of $52.15\n\nOverall, the average hourly rate for freelance marketers is $24.87. For freelance developers, the average rate is slightly higher at $27.86, but experience plays a role in the rates for this discipline as well:\n\nDevelopers with\n\ntwo or fewer years of experience charge an average hourly rate of $19.44\nfive or fewer years of experience charge an average hourly rate of $20.80\n5–10 years of experience charge an average hourly rate of $31.97\nmore than 10 years of experience charge an average hourly rate of $40.36\n\nInterestingly, while freelance developers begin their careers commanding higher rates than freelance marketers, marketers eventually surpass the hourly rates of developers.\nActionable takeaways\nNow that we’ve reviewed the data, let’s take a look at what insights it provides:\n\nThe rates that freelancers charge are highly dependent on location, discipline, and experience, so it’s impossible to provide average rates that dictate what freelancers should be charging across the board.\nIn areas where cost of living is lower, freelancers charge at lower rates. In areas where cost of living is higher, freelancers may be able to charge more.\nThe location of the client may also play a part, but clients often seek freelancers outside of their area as a means of reducing costs. As such, freelancers should set rates that are reasonable for supporting their own cost of living.\nFreelancers should review their rates regularly to evaluate if the experience they’ve accrued supports a rate increase.\n\n\nFactors that contribute to higher rates\nWhile location and experience influence hourly rates, we discovered that two other factors play into the rates freelancers command. Specifically, highlighting your work on a business or personal website—or with a GitHub profile—can significantly increase the rates you charge.\nFreelancers with websites charge, on average, 65% more than those without websites. While the average hourly rate for freelancers without sites was $20.57, the average for freelancers with websites was $33.90.\nThat means that freelancers with websites who work 40 hours a week earn nearly $28,000 more annually than full-time freelancers without websites.\n \n\nDevelopers with and without GitHub profiles are in a very similar situation. Freelance developers with GitHub profiles earn an average of $36.13 per hour—$8.27 more per hour than the average hourly rate of $27.86.\nActionable takeaways\nSome of the factors that contribute to increased rates are location and experience—things that can’t be changed overnight.\nHowever, you may be able to charge and earn more if you build a site where you can showcase your work. That might be a professional website for marketers or writers, a GitHub profile for developers, or a Behance profile for designers.\n\nFinding work and landing gigs\nCommanding higher rates is wonderful, but before you can earn, you have to find work. Looking for new work and winning over prospective clients is a huge part of the life of a freelancer, and unfortunately, work you don’t get paid for\nWhen you land the client, all of the back-and-forth messaging, trials, and meetings seem worth it. When you don’t, you’ve spent a lot of time earning very little—or nothing.\nIs it possible to eliminate some of that waste by focusing efforts on gigs you’re more likely to land? We asked our freelancers to find out.\nWhat factors indicate an increased likelihood of landing a freelance gig?\n\nProspects that come through referrals were by far the most likely to convert to clients at 30%. Prospects who have conducted background research on you—viewed your profiles, websites, and samples—came in second at 22%. High ratings on freelance platforms (11%) and low competition in your niche (11%) were also strong indicators of getting the job.\nWhat factors indicate that you’re unlikely to get the job?\n\nResponses to this question showed that pricing discrepancies (when your rate exceeds a client’s budget) are most likely to result in being passed on for gigs, accounting for nearly 40% of failed opportunities. Not hearing back from prospects in a timely manner is also a strong indicator that you’re not being considered—coming in at almost 20%.\nOther indicators that an opportunity isn’t worth pursuing are high levels of competition for the job (13%), and clients that ask too many questions before awarding you the gig (12%).\nAnother thing to consider when perusing open opportunities is the potential profitability of the job. Certain jobs are more profitable than others, and focusing on applying for those that are more likely to be profitable can save you time and effort.\nWhich jobs are the most profitable?\n\nLong-term and recurring projects were the obvious winners here, accounting for a whopping 85% of responses. Surprisingly, teaching and coaching jobs were third on the list, receiving nearly 8% of responses.\nActionable takeaways\nFreelancers can minimize wasted time and earn more money by focusing their efforts on the jobs that they’re more likely to land, and applying for the types of jobs that are more profitable:\n\nFocus your efforts on delighting existing clients. This will increase the likelihood that existing clients will send you referrals, and will earn you higher review scores on freelancing platforms.\nIf you have a website, including testimonials from existing clients can help you win new clients by providing social proof of your capabilities and expertise.\nTransparency in rates may be beneficial. Listing examples of your rates on your profile or website ensures that prospects who reach out to you are more likely to be willing and able to pay for your services.\nPrioritize prospects who’ve reached out to you over ones you’ve reached out to. If a prospect contacts you unexpectedly through your website or professional portfolio, they’ve probably conducted thorough research on you and will be more likely to hire you.\nWhile it’s tempting to apply for roles where a client’s specified budget is lower than what you charge—imagining they’ll see your experience and become willing to pay the higher rate—it is likely a waste of your time.\nIf you see that competition for an open role is fierce, you may be better off not applying. Better yet, focus on a niche skill with low competition to increase your likelihood of landing open roles.\nLook for long-term or recurring jobs to increase profits. If you have multiple long-term or recurring gigs, you can focus more time on doing the work that gets you paid—and less time on finding new clients.\nConsider teaching the skills you practice, or adding consulting services to your offerings. Some businesses have employees who can do the work, but they need experienced consultants to guide them. You may also want to consider creating tutorial videos and monetizing them through YouTube, Skillshare, or Udemy.\n\n\nIdentifying clients and projects to avoid\nIn a perfect world, clients would be able to tell you exactly what they want, would always pay for services provided, and would never retaliate on failed working relationships with negative reviews.\nBut as all freelancers know, it is not a perfect world.\nSometimes things don’t work out because you didn’t get the job. Though always disappointing, that’s expected. Other times, though, things don’t work out because clients make unreasonable demands, refuse or neglect to pay for services, or have absolutely no idea what they need.\nBad clients come on a spectrum from the uninformed to the downright emotionally unstable. If possible, it’s best to identify bad clients early in the relationship. But they can be hard to pick out. Sometimes you have to look for subtle signals that a working relationship is headed downhill.\nWhat are some signs of a bad client?\n\nWhen we asked our respondents what signs they look for to identify bad clients, the number one response was clients that ask for too many revisions (40%). Asking for a discount is another very bad sign (26%), as is requesting too many meetings (12%).\nClients that ask for too many revisions are usually those that either don’t know what they want or are incapable of communicating requirements clearly. Asking for a discount upfront shows that the client doesn’t value the work you’re being hired to do. And requesting too many meetings before offering to pay for services is a sign that you’re providing consulting services for free.\nWhile bad clients can be a nightmare, cancelled projects can be detrimental for freelancers. If you’ve planned your upcoming work schedule around a project that gets cancelled, it may mean you can’t pay your bills.\nThe top reasons why projects get canceled—in the experience of our freelance respondents—are\n\nshort projects (24.3%)\nchanging project scope or budget (17.1%)\nmisunderstood requirements (9%)\npoorly functioning product or service (5.4%)\nlast-minute projects\nexpectations greater than delivery\n\nSigns of bad clients and signs of projects that are likely to be cancelled share a lot of the same themes: unclear requirements, unreasonable expectations, and insufficient budgets.\nActionable takeaways\nWhile it’s impossible to work as a freelancer and not run into a bad client on occasion, you can reduce your chances by avoiding clients who exhibit certain behaviors:\n\nAsk for clear direction before accepting projects or signing contracts. If a prospect struggles to provide clarity, leaves it “up to you,” or seems grossly misinformed about what they need, you may want to seek opportunities elsewhere.\nConsider including the number of revisions you’ll provide when you bid for projects. Revisions are normal when you first start working with a new client—you have to learn each client’s style and preferences. However, if you can’t get it right after three or more attempts, the working relationship may not be a good fit. By stating upfront that you’ll do no more than one or two revisions, you can protect yourself from the cycle of unlimited change requests.\nClients who request discounts almost never make good clients. Either they can’t afford the work they’re requesting—signaling a likelihood that the project will be cancelled—or they don’t value the services you’re providing. Find someone who does.\nLast-minute or rush projects are risky. If you’ve been working successfully with a client for some time, it’s probably safe to assume you’ll be paid for the work you put into a rush project. If a new client needs something that will require you to work long hours to meet a deadline, it could be a sign of likely project cancellation. Or worse, you may set a precedent for working long hours to meet unreasonable deadlines.\n\n\n\nConclusion and final takeaways\nWe promised actionable data, and we hope we’ve provided it. This study was comprehensive—it took months to put it together—and we wanted to share all of our findings with you.\nWhile we’ve considered the data in isolation, we also wanted to look at it holistically. So we looked at the overall themes—the most crucial bits of information that appeared over and over again.\nHere’s what we determined were the most important insights from the entire study:\n\nWhen setting your rates, focus on what you need to make and not what a study says you should be charging. Freelancers’ rates vary wildly by amount of experience, location, and specialty, so there’s no real standard to refer to. In the end, it’s mostly about making what you need to get by—an amount you feel is reasonable for the services you’re providing.\nHaving a place to promote and showcase your work online is critical. Freelancers with websites and developers with GitHub profiles make significantly more than those who don’t. Additionally, freelancers are more likely to get jobs when clients research their background and qualifications thoroughly. By giving clients a place to research your work and a means to get in touch, you’re likely to land more gigs and earn more money.\nAn early agreement on rates is crucial. If your rates aren’t in line with a client’s budget, the chances of landing the gig are minuscule. Consider being very transparent with your rates and listing them on your website and\/or third-party portfolio. This also helps with early identification of clients who intend to ask for a discount, allowing you to end those relationships before they begin.\nLong-term and recurring projects are the most profitable. Focus your efforts on finding clients seeking ongoing work. This helps reduce the waste associated with having to look for new clients and jobs. Additionally, clients who work with you long-term are more likely to show their appreciation by referring others. Prospects who come through referrals are most likely to convert to clients.\n\nThanks for reading! We hope you got some useful and actionable insights that help you grow your freelancing career in 2017.\nWhat are some other insights you’d like to get about freelancing trends? Let us know in the comments below. We plan to undertake this study annually—and possibly even more frequently if there’s demand and sufficient data—so we’d love to hear your thoughts on how to improve and what else to consider.\nAbout Hubstaff Talent\nDon’t forget to check out Hubstaff Talent, our free freelancing platform. In our endeavor to be a 100% transparent company, we’ve provided some stats about the platform for your review (click to download the full-size, high-quality image):\n\n\n\nEmbed this infographic:\n<img src=”https:\/\/bloghubstaffcom.lightningbasecdn.com\/wp-content\/uploads\/2017\/05\/rsz_hubstaffs-freelancing-trends-2017-tentative-title-infographic_1-1.jpg” width=”750″ \/><\/p><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/>\n<p><a href=”https:\/\/blog.hubstaff.com\/2017-freelancing-trends\/”>Hubstaff’s Global Freelancing Study 2017<\/a> – An infographic by <a href=”https:\/\/talent.hubstaff.com\/”>Hubstaff Talent<\/a><\/p><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/><br \/>\n<p>\n\n\nThanks to Jessica Greene (@JessGreeneMktg) and Dann Albright (@dann_albright) for helping to build this study on freelancing trends.