Knowledge, experience and insight are indispensable when crafting and maintaining brand image online. It takes both strategy and technical skill to market on the Internet, which is why we’ve put together this list of Internet marketing tips from 21 experts and additional information about how you can learn more from each one.
1. Aaron LeeBesides monitoring your brand’s buzz, monitor what people say about your competitors @AskAaronLee Click To Tweet
Aaron Lee is a social media manager and entrepreneur who has helped 500,000 people globally through his website and social media profiles. He was featured in the Huffington Post, Social Media Examiner, Mashable and was ranked #5 on Forbes Top 50 Social Media Power Influencers in 2013. He is also the Grand Master of Customer Delight at Post Planner, a platform that helps businesses gain an extra edge on Facebook.
The quote above comes from a Tech in Asia article titled Twitter Story and Tips from @AskAaronLee. In the article, Aaron states that monitoring both your own brand and competitors online could provide insight on how to position your product in the future. He also says that businesses should never try to sell on Twitter, instead, they should focus on engaging and assisting their followers with relevant problems.
Learn More: Reach out to him on Twitter @AskAaronLee
2. Aaron WallLet your users know exactly what you’re asking from them, and what you’ll do with their data @aaronwall Click To Tweet
Aaron Wall is the founder of SEO Book, an online resource that offers the #1 SEO training program and online resources. SEO Book was launched in 2003 and focuses on techniques and strategies that are founded on years of experience and education. The company helps clients with an array of verticals in order to grow businesses to their full potential with the power of search engine marketing. Wall maintains that “search is the most powerful marketing channel ever created because it is demand driven.”
The quote above comes from an SEO Book blog entry titled Designing for Privacy. The article talks about how important it is to be transparent with captured information. Businesses are passing around consumer behavior profiles and personal information, sometimes without consent and other times with the unknowing consent of someone who ignored the terms of service. As a result, a growing group of consumers is beginning to voice complaints. It’s up to designers and Internet marketers to address their concerns and make sure current clients don’t become former clients due to mistrust.
Wall says to start with an easily understandable privacy agreement in plain English, instead of official legally binding jargon that readers will glaze over. Make sure the information is made clear to mobile users as well, and any other platform in which you capture information. Finally, your company is responsible for safeguarding all user data that you collect. This means using the information in the limited parameters your user agreement stated, and keeping your client data private.
Learn More: Enroll in a free 7-day SEO course
3. Amy PorterfieldThe end result needs a strong beginning. Attract the people who want to buy your product! @amyporterfield Click To Tweet
Amy Porterfield is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. According to her website, she helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts.
The quote above comes from a blog article on How to Create Content to Attract Your Target Market. Porterfield says that once you know your target market well enough, creating content for them becomes surprisingly easy. This holds true whether that piece of content is a social media post, video, image or blog post. The key to great content is consistency, because it’s one of the primary ways a brand earns trust and respect. Porterfield also recommends diversifying your content (blog posts, series of images, podcast) and opening the conversation with your customers. She says you can start the conversation by identifying a commonly asked question and writing a post about it, or reviewing your three most popular social media posts in the last 6 months and finding the common thread to elaborate on.
4. Ana HoffmanUse vanity URLs to track clicks and traffic. @anatrafficcafe Click To Tweet
Ana Hoffman is an online business owner and founder of Traffic Generation Cafe, which is a resource of great Internet marketing tips and traffic generation resources. The quote above comes from HOW TO: Create Your Own Custom Vanity URL for Branding and Traffic. A vanity URL is a short URL or link that is meant to be used in place of long, unsightly URLs. These URLs can be expertly branded in order to show which organization the information is coming from. For example, a vanity URL from the Traffic Generation Cafe would would begin with tgcafe.it, followed by a string of letters and numbers that will direct readers to the appropriate content.
Vanity URLs are useful for multiple reasons. They are branded, sleek links that are trackable, so you can monitor clicks. They also get rid of excessively long URLs, make the URLs more memorable, and can make affiliate links look better. You can then add these branded URLs to your social sharing buttons, social media profiles, websites and blogs.
5. Ann SmartyReconsidering your audience is as much a part of content development as a creative audit @seosmarty Click To Tweet
Ann Smarty is co-founder of Viral Content Buzz and before that was editor in chief at Search Engine Journal, an industry leading SEO blog. She is a branding manager at Internet Marketing Ninjas and founder of MyBlogGuest, the Internet’s first guest blogging community. She has guest blogged for Mashable, SEOMoz, Internet Marketing Ninjas, MakeUseOf, Social Media Examiner and MarketingProfs.
The quote above was taken from Viral Content Buzz blog article, How to Find Your Blogging Style. Smarty recommends staying true to your voice, even as it develops and changes. She notes that there are times in the journey where your target audience may change as a result of your personal or professional shifts in focus, so regularly reevaluating your target audience is a must. Smarty also recommends blogging even in the face of burn out, which is inevitable for all writers. Instead of letting writer’s block stop you, try introducing a new series or different forms of content, such as podcasts or webinars. That way, you can take burnout as an opportunity to reinvent your creative pursuits.
6. Bryan EisenbergA website must address varying levels of user needs at every point in the process @TheGrok Click To Tweet
Bryan Eisenberg is the co-founder and CMO of IdealSpot, a professional marketing keynote speaker, and the co-founder and Chairman Emeritus of the Web Analytics Association (now the Digital Analytics Association). Eisenberg is internationally recognized in the fields of online marketing, improving online conversion rates, persuasive content, and persona marketing. He was selected as one of the inaugural iMedia Top 25 Marketers and was a Marketing Edge Rising Star Award winner in 2010.
The quote above comes from an article on his website titled Increase the Persuasive Momentum of Your Conversion Funnels. Persuasive momentum refers to the progressive decision-making process that aligns your customers’ goals with your business goals. That there are three elements to persuasive momentum; relevancy, value and a call to action. In order to increase conversion, Eisenberg says you must address needs at every step in the buyer journey.
7. Chris DuckerCreate something that people truly need, something that solves a problem @chrisducker Click To Tweet
Chris Ducker is a virtual CEO and founder of Virtual Staff Finder, which is one of Hubstaff’s 7 Awesome Virtual Assistant Companies in the Philippines. The quote above comes from an article titled 6 Ways to Make Money While Building an Online Business. Ducker says that in order to be successful at online selling, marketers should position themselves in a market where people need what they offer.
Different online income streams to begin your online business could be ebooks and online courses, niche websites, membership programs, software development, consultation programs and packaging existing content to sell as a bundle. Ducker says “It all comes down to knowing who you’re helping, what their problems are, and most importantly – creating a solution to a problem that they will happily part with a little hard earned cash for.”
Learn More: View his recommended tools and resources
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8. Eric ElkinsDrive major traffic to your website via Pinterest @datingdad Click To Tweet
Eric Elkins is the CEO and chief strategist at WideFoc.us, a real time social media company that uses social media to create constellations of brand experiences. Elkins has nearly two decades of experience in writing, marketing, ePR, social media and education. He has been a teacher, scientist, content editor, new media practices manager and more, using his diverse background to excel at integrating online/real world marketing.
The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. Elkins points out the strategic value of hashtag use in social media sites such as Pinterest and Instagram in order to build audiences and drive traffic. Visual social media is especially valuable if you organization is selling a highly visible product or service, such as catering or fashion design.
Learn More: Learn about their social media training
9. Gary VaynerchukDetermine which platforms your brand should be on and evaluate content for effectiveness @garyvee Click To Tweet
Gary Vaynerchuk says that in order to be effective, you have to market like the year you actually live in. In five years, marketing will be different, and what is successful now may not work. Doing things the way we’ve always done things is not always effective, so marketers need to do what works right now. In 1997 Vaynerchuk was selling wine with an email list while most companies were still using fax. When Google Adwords came out, he was the first to advertise to people searching for “wine.” He was able to grow his store from a $3 million business to $60 million with his innovative tactics and by using current marketing.
The quote from above comes from his article, Turn Your Company Into a Content Empire by Using These 4 Steps. He says that if you choose a good platform but your audience isn’t there, you won’t reach them no matter how many resourceful articles and tips you post. By reverse engineering the demographic you’re aiming at, then evaluating the results, you can find out where your customers are and the best way to reach them. Vaynerchuk also reminds marketers to respect the platform and audience by understanding how the platform reaches people and considering what your audience wants to know, instead of what you want to say.
Learn More: Find where you can order his books here
10. Heidi CohenEvery business needs to curate their own content to yield the maximum ROI @heidicohen Click To Tweet
Heidi Cohen is the president of Riverside Marketing Strategies and founded her popular marketing blog, Heidi Cohen’s Actionable Marketing Guide. The quote above comes from her article, Internal Content Curation: What Most Marketers Miss. Cohen recommends performing internal content curation to save on content creation costs and build your audience for each piece of content. You can extend the use of your existing content by re-promoting it (via social media or other channels) or re-using it by adapting it into different formats that can be shared on different platforms.
Cohen says to start with an internal content audit and add metadata for SEO. Monitor your current analytics (which type of content attracts most traffic, on what platforms?) and what’s happening on your social media to get an idea of what your target audience is interested in right now. Once you have an idea of what kind of content will do best, gather content from across your organization and integrate content curation into your overall editorial calendar. Don’t forget to measure and track the results of your curated content.
Learn More: Check out her list of 101 Marketing Resources
11. Jay BaerSmart marketing is about help, not hype. @JayBaer Click To Tweet
Jay Baer has more than 20 years of experience in digital marketing and consulting for more than 700 companies, including 30 of the Fortune 500 companies. He is the founder of Convince & Convert, which provides social media and content marketing advice. The Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute and has more than 200,000 visitors monthly.
The quote above was taken from one of Baer’s presentations, Youtility, which talks about how marketing isn’t just competing for attention against other products, but other life elements around your target audience (such as family and friends). Companies shouldn’t be thinking about how they can become more exciting, but how they can help their target audience better.
Learn More: Listen to Baer’s podcasts
12. John ChowGet your own phone team either by creating one or licensing one already in place @johnchow Click To Tweet
John Chow was able to grow his blog from $0 revenue to more than $40,000 per month in just two years, working only two hours a day. Today, his blog is one of the biggest blogs on the Internet, welcoming more than 200,000 active daily readers and followers. His blog is ranked number 16 on the AdAge Power 150 list and number 1 in the list of the Top 50 Canadian Internet Marketing Blogs.
The quote above comes from the article Internet Marketing Lessons From The $10,000 Apple Watch, in which Chow shares how his licensed phone team helps his blog make money even though he doesn’t take any phone calls. He states that more than 60 percent of his blog’s income comes from products costing more than $2,000, which many Internet marketers don’t have simply because they don’t want to get on the phone to sell or for customer support. His recommendation is to hire a dedicated phone team and begin selling big ticket, big profit items, instead of trying to sell easy low-cost solutions in bulk. Although these high-end products typically require a more personal customer experience, they offer greater rewards.
Learn More: Order Chow’s step-by-step blogging videos
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13. Jayson DeMersGain rankings for long-tail keywords by writing about your industry in your location @jaysondemers Click To Tweet
Jayson DeMers is the founder and CEO of AudienceBloom, an SEO agency. He also founded Crackerize.com, a lyrics-humor website. The quote above was taken from a Search Engine Watch article by DeMers titled 5 Ways to Use Your Competitors to Gain SEO Momentum. By limiting niche and region, objective, useful articles will stand out competitively in search rankings.
DeMers recommends researching competitor link strategy in order to see where they are building links and the type of links being used. Likewise, you can research competitors’ social following in order to mirror it, or even engage directly with competitors online. DeMers states that you can gain SEO momentum by watching what your competitors do, seeing what works and doesn’t, then using that as inspiration. For example, look at their content strategy and see what kind of topics they are writing about, which ones get the most comments or social shares, and how readers are reacting to the content.
14. Jeff BullasBrand blandness is boring, forgettable and leads to drowning in a sea of websites @jeffbullas Click To Tweet
Jeff Bullas works with companies and individuals to optimize online brands with digital, content and social media marketing. He is a blogger, author, strategist and speaker who was recognized for his work in marketing by Forbes, Inc.com, the Huffington Post and more. View his bio for a complete list of achievements and rankings.
The quote above comes from his article, 11 Terrific Twitter Profile Designs for Inspiration, where he emphasizes the importance of standing out. He states that “we work, play and create in a digital ecosystem that defines you by your image online,” so brands need to carefully craft what they are on their online platforms and leverage the online real estate. For example, a brand or professional can utilize a Twitter profile to announce a new product, highlight a hashtag, promote a webinar or market a new look.
Learn More: Visit his resources page
15. Rand Fishkinbetter content is outweighing more content @randfish Click To Tweet
If you haven’t heard of Rand Fishkin, you’re probably new to content marketing. He’s one of the biggest names out there, and his company, Moz, is one of the most important in the business. He’s an expert on everything from technical SEO to influencer outreach, and he has a lot of great things to say.
Possibly more than anything else, Fishkin is a proponent of creating high-quality, useful, honest content. He’ll never recommend keyword stuffing, link buying, or any other tactics that—while legal—are generally frowned upon. If you’re not familiar with his idea of 10x quality content, you should click that link and get to know it well. It’s a guiding principle in high-quality content marketing
16. Lisa RaehslerReview the negative keywords across ad group and campaigns @lisarockssem Click To Tweet
Lisa Raehsler is a pay-per-click expert and search engine marketing expert with more than 15 years of marketing experience in tech, online, interactive and advertising industries. She is the founder of Big Click Co. and was named a Top 25 Most Influential PPC Expert for three years.
The quote above was taken from a Search Engine Watch article by Raehsler titled 5 AdWords Optimization Checkpoints You May Be Missing. Negative keywords help ensure your message only appears to interested audiences, and this added level of control can increase click-through rate and decrease average cost-per-click. For example, if your company sells wall calendars, your negative keywords could be “Mayan” and “do it yourself.” This would keep your ads from appearing to anyone searching for “Mayan calendars” or “do it yourself calendars.”
Learn More: View more articles by Raehsler here
17. Mike LiebermanBy blogging at least 2x a week, you increase your website's presence on search engines @mike2marketing Click To Tweet
Mike Lieberman is the co-founder, president and chief inbound scientist at Square 2 Marketing. He has more than 15 years of expertise working with CEOs, business owners and marketing executives to create strategic marketing plans, craft compelling marketing messages, and execute innovative marketing tactics that drive revenue.
The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. Lieberman states that the more you blog, the more traffic your website will get from search engines. Two new blogs a week will result in fresh content that could even generate some leads if each of your blog posts includes a call to action.
18. Nicole SkubaUse webinars to build your list and generate leads -Nicole Skuba @bluetreedigital Click To Tweet
Nicole Skuba is the founder and CEO of Blue Tree Digital, a full-service digital marketing agency that specializes in creative marketing solutions for small- to medium-sized businesses. She learned HTML in 1995 and has been involved with the digital world ever since. Her marketing strategies have helped companies increase their pay-per-click conversion rates and increase leads using SEO.
The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. In it, Skuba states that webinars could have a 70 percent rebound effect, both from broadcast viewers and other individuals. Content-rich, relevant webinars could also potentially maintain attention because they are more interactive. Just make sure they are well-organized and hosted by an experienced speaker.
Learn More: Visit Blue Tree Digital’s resource center
19. Noah KaganHave a direct line to your customers, don't depend on other platforms for your success @noahkagan Click To Tweet
Noah Kagan is the founder of multiple startups, including AppSumo.com, which helps to promote great products to interested audiences. He has worked for Intel, Facebook and Mint and blogs about startups and marketing at OkDork.com.
The quote above is from the article What I learned about email marketing after losing $135,000 a day. Kagan discusses one of his previous startups, which failed when one of their largest partners banned their service and caused a catastrophic drop in sales. One of his biggest internet marketing tips is to have a direct line to customers rather than depending on Facebook or ads to reach your target audiences. Kagan says that Internet marketers should build and grow their own email lists. Email marketing is the most effective way to speak directly to all of your customers and maintain a stable line of communication to them.
20. Pam MooreYour brand is how you treat your customers online. @pammktgnut Click To Tweet
Pam Moore is the CEO and Founder of Marketing Nut, a full-service social media and digital marketing agency. She has more than 15 years of corporate business experience, and was named a Forbes top 10 Social Media Power Influencer in 2012 and 2013.
The quote above comes from the article and podcast, Brands Not Using Social Media Create Communication Language Barriers with Customers. Moore says that the mission of online and digital marketers is to find out where your target marketing is spending time and “speak to them, communicate with them and most importantly serve them where, when and how they choose.” Not using social media means not serving your target market online, and it sends the message that your brand doesn’t have enough time for their customers to meet them where they are.
21. Tommy WalkerUse Email to pre-emptively answer common questions, upsell, and provide customer education @tommyismyname Click To Tweet
Tommy walker leads the marketing team for Shopify and hosts the Inside the Mind, a video series on YouTube about online marketing strategy. He used to be an editor for ConversionXL and also founded Social Filter, a social media marketing framework.
The quote above comes from a ConversionXL article by Tommy Walker titled How To Calculate & Increase Customer Lifetime Value. Walker states that many businesses focus on transactional customer value, and in doing so forget to invest in the post-conversion experience. He recommends determining customer lifetime value and improving customer experience by offering a better post-purchase experience. Walker says Internet marketers should view every customer interaction as an opportunity to improve loyalty, find ways to build habits around your product, make it easy for customers to connect and “incorporate customer feedback to improve everything from user experience to product features & design.”
Learn More: Watch his videos on Inside the Mind
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