You want to grow your business. You want new and innovative ideas. You want to become a leader in your industry. Following blogs is a great way to pick up tips and information to take your company to the next level. But which ones do you follow? Which ones are the best business blogs? Your inbox is only so large. You only want relevant marketing and expertise, offering new ideas and ways to increase your business.
If you are confused where to turn, it’s no surprise. Check out these statistics by Hosting Facts from last year. 2.7 billion blog posts are published every day, 2.9 billion Google searches are done each day, and by 2017, there will be more Internet traffic than all prior years combined. Can we say inundation? Fear not, we have compiled a list of 16 amazing blogs to follow. These are ideal no matter what industry you are in. And they will bring value to your business.
You know as a business owner it’s important to have a blog. If not, check out this article on reasons to have a blog. Even if you employ an in-house or freelance copywriter to draft your blog posts, knowing how to create great copy is important. It helps you generate new blog topics, improve blog quality, and tailor messages to your customers.
Copyblogger started in 2006, and their mission is to teach people how to create great online content. What started as a one person blog has turned into a digital commerce company, Rainmaker Digital. Sign up for a free account, and each week you will receive SEO, social media, blogging, and email marketing tips.
Check out a few of their sample blog posts: 8 Incredibly Simple Ways to Get More People to Read Your Content, The #1 Conversion Killer in Your Copy (And How to Beat It), and How to Use the ‘Rule of Three’ to Create Engaging Content.
This blog is geared toward starting up new businesses, but its articles are great really for any business that needs or wants to grow quickly. The founder, Tim Berry, blogs about business plans and how to expand business growth. Besides the blog feature, Bplans provides several free templates for business needs from pitching to fundraising for new projects. Sign up for a weekly email newsletter for these topics and more.
This blog is written by Ramit Sathi, a New York Times bestseller. Sathi attended Stanford University and studied psychology and human behavior. When he started reading books about making money, he felt the tips were irrelevant in today’s society, so he created his own no-nonsense easy-to read book that made the New York Times list.
The same conversational voice carries through to his blog. You’ll get interviews, case studies, and his personal experiences, sure to breathe new life into your business.
Sample blog topics include How to calculate your debt to asset ratio, You are who you grab coffee with — 3 steps to get expert advice on any topic and How to make money online freelancing — 3 super simple steps.
4. Neil Patel
Neil Patel is a digital marketer and analytics guru. His specialties are search engine optimization, internet marketing, conversion optimization, and growth hacking. He is the Founder of Crazy Egg and Hello Bar. Patel also wrote a marketing 101 course called Digital Marketing Made Simple: A Step-by-Step Guide, which walks you through the basics all the way up to advanced skills for digital marketers.
Patel’s approach is super conversational. He has a unique talent for taking complex topics and simplifying them so they are easy to digest, whether you are a novice or seasoned marketing pro.
Wistia specializes in video and inbound marketing. If you are a marketer, you know videos are great teaching tools, perfect for new product launches, and can go viral. Therefore, you know videos are important to your marketing plan, but you may not know of new trends or the mechanics behind great videos. This is where the Wistia blog comes in.
Their blog educates businesses on the benefits, importance, and best ways to incorporate video into your marketing mix. Plus, you’ll learn tips and tricks from inside the industry.
Moz was started in 2004 as an SEO consulting company who launched the first Pro app in 2007. Their co-founder, Rand Fishkin, also runs a great blog packed with SEO information.
Fishkin is well recognized as a market influencer. His blog is super interactive and generates lots of comments. Read through his articles and also spend time on the comments. You’ll learn from the topics, but also from the readers. Plus, if you struggle with getting blog feedback, read Moz’s to see how he elicits and gets regular feedback. You’ll get the best industry experts advice, research, how-to’s, and insights.
Sample blog posts include How to Find Your Competitor’s Backlinks – Next Level, Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday, and A Beginner’s Guide to Marketing Automation.
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Hubspot is the brainchild of former MIT graduate students who met in 2004. In their business ventures, they noticed more and more customers tuning out. Plus, they noticed these customers were not responding to the more traditional marketing approaches: direct mail, cold calls, etc. Through all this research, the Hubspot team realized customers want to be helped by having their problems solved.
They started Hubspot as a way to help people and to bring a more human touch to the sales process. Their blog continues this same theme by giving you examples of how to market using a fresh approach that works. This blog is great no matter what your business. They cover inbound basics, sales, product information, and more.
Social Media Examiner is the world’s largest social media marketing resource. Its goal is to help businesses use social media to win over customers, drive traffic, generate awareness, and, most importantly, increase sales. Blog articles range from expert interviews, the latest industry research, and tips to improve your company’s social media presence.
9. Seth Godin
Seth Godin is an author of 18 books that have all been bestsellers. He writes about marketing, leadership, and how to change everything. In 2013 Godin was inducted into the Direct Marketing Hall of Fame.
If your business has hit a standstill or you feel it’s time to shift gears, follow this blog.
Hubstaff offers time tracking that runs as software on your desktop or as a mobile app. This makes tracking time simple for freelancers and businesses alike. Once the time is tracked, you can create invoices, pay employees, see in-depth reporting, and much more. Over 8,000 remote teams use Hubstaff daily.
Small Business Trends, as the name suggests, is an online publication for small business owners and entrepreneurs. It’s also geared toward the people that work for these companies like contractors and freelancers.
Their blog provides breaking news and advice. Articles come from a professional editorial staff, as well as 400 experts who provide insights, successes, and failures.
Sample blog posts include Chatbots Are Crucial for Your Customer Service, Learn Why!, Build a Following for your Business with Facebook Watch, and 8 Tips for Turning Painful Personal Lessons into Professional Success.
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MarketingProfs is the one-stop shop for all things marketing. This blog is great whether you are an individual marketer or a marketing team. Articles will give you marketing tools, training, strategies, articles, online seminars, discussion forums, and more.
Contently helps others create great content by providing technology and vetting creative talent like journalists, photographers, designers, and more. Contently was recently named one of Inc Magazine’s 100 fastest-growing private companies and received an ASJA award for investigative reporting.
Follow their blog The Content Strategist, and you’ll learn all things content and social media related. Plus, they give you real world examples of the strategy behind actual marketing campaigns. You’ll benefit from this blog whether you are a B2B company, involved in e-commerce, or even a freelancer. Specifically for freelancers, there is a special blog section dedicated to remote workers and how to grow business.
Kissmetrics offers companies analytics, marketing, and testing. By following their blog, you’ll get this knowledge first-hand without becoming a direct customer. You’ll get a host of infographics and digital marketing guides on topics like email marketing, social media, and customer analytics.
Sample blog posts include Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions, 3 Reasons Your AdWords Traffic Is Not Qualified, and How to Use Customer Feedback Loops to Reduce Churn.
Buffer saves companies time on managing their social media interactions. You can schedule posts, track post performance, and manage all social media from one central system.
Follow their blog and you’ll learn more about the world of social media and blogging.
Sample blog posts include The 25 Top Social Media Management Tools for Businesses of All Sizes, The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach, and The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager.
16. Blogger Play
Blogger Play calls attention to important blog trends. In a world saturated by daily blogs, you want to stand out. Follow their blogs and get tech news, social media updates, strategies, solutions for search engine optimization, content marketing, advertising, blogger widgets, blogging tip, SEO, and more.
What blogs do you follow?
There are some great blogs out there today, and new ones are popping up all the time. We’ve selected 16 that we think all business owners should follow to help grow your business and keep ahead of your industry.
Do you follow these blogs? If not, what do you consider your go-to blogs? Please comment below and let us know your thoughts.