If you run a business at some point, you’re going to need more clients.
The idea of going out and finding new business may seem overwhelming, but it doesn’t have to be.
Getting new clients doesn’t need to take up hours and hours of your time each month. We’ve got a few quick tips to help you boost your clientele and, with luck, grow your cleaning company quickly.
Let’s cut to the chase and get right to the good stuff.
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Top tips for finding new cleaning clients
Tip 1: Make it easy to sign up
Often, what stops customers from buying into a service is if the process of signing up or requesting work is too complicated.
Any hurdles that complicate the process can keep new clients from signing up. It might be on someone’s list to call and get quotes, but it keeps getting pushed back because there’s not an opportune time to hop on the phone.
The fact is that if you want someone to buy into your service, you need to make it easy.
Take it from cleaning company Spekless and design a simple and easy-to-use website for booking.
Whatever you choose, make sure it’s straightforward. Test it out yourself — walk through the process as if you are your own customer and see if it’s simple enough and doesn’t cause any headaches. If not, you’re good to go.
Tip 2: Reach out to your connections
Sometimes, all you have to do is ask.
Simply sending an email to your business and personal contacts in your area is an easy way to find new clients. Plus, it’s never a bad idea to stay in touch with those in your area.
When you get a response, be sure to let them know of any specials you may have going on and who else you work with so they know your experience.
Tip 3: Utilize referrals
Companies all over the world use a referral program as a big part of their marketing these days. And you better believe that they work just as well for cleaning companies as they do for Uber.
Let’s say your crew totally nails a cleaning job — they go above and beyond. If you follow up with a referral code, asking them to spread the good news about your business and get 5% off their next cleaning appointment, odds are they’ll share the code.
By using referrals, you’re utilizing your existing customers to help you find more clients. Happy customers are much more likely to tell their friends, and those opinions can have more influence than even the largest marketing budgets.
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Tip 4: Level up your marketing
Speaking of marketing, there are several ways you can utilize simple marketing tactics to score more clients.
The simplest way is to build an online presence. Using tools like Instagram and Facebook can help you spread the word about your services, and any possible seasonal deals you have going on right now. Organic social content and paid ads can work together to build your audience.
Thousands of people are already on most social media platforms, so putting yourself where your customers are can only lead to more work.
If you want more tips on this topic, check out this article on seven quick strategies to better market your cleaning business.
Tip 5: Collaborate
Working with other businesses in your area can be an easy way to gain more clients.
If you’re a cleaning company that specializes in residential spaces, partner with a real estate agent or property manager so you can get recurring business cleaning houses before they’re listed or after someone moves out.
This approach works best when both companies benefit. In the real estate example, that person will know they can always call you before they take listing pictures, saving time and effort.
Tip 6: Offer more offers
People are more likely to pay for a service if they feel they’re getting a good deal out of it.
By offering seasonal sales or surprise specials, you can entice more customers to buy into what you’re selling.
Here are a few ideas of different sales or specials you could offer:
- 10% off cleaning for holiday weekends where people are more likely to be having people over or heading out of town, such as 4th of July or Labor Day
- Spring cleaning specials offering a discount when they sign up for six or 12 months
- Annual discounts, where they save when they sign up for 12 months of cleaning
- Take a quick survey and save 5% on the next cleaning job
- Use the survey results to improve your marketing or signup process
Your options here are endless, as long as you weigh the cost-benefit for each discount.
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Keeping it all together
There are many ways, as you now know, to gain more clientele. But, without having your team organized and put together, you could be losing business as fast as you’re gaining it.
Now that anyone can leave a review anywhere online, providing top-notch service is even more important.
One way you can assure your customers that you have their best interest in mind is by making sure you get all your admin work in order.
By using time and team management software like Hubstaff (that’s us), you can keep all your payroll, scheduling, reporting, and invoicing neatly organized in one place.
Hubstaff allows your crew to track time with our on-the-go cleaning app that will automatically clock them in and out whenever they enter or leave a client site. Better yet, once it’s time to pay them for their hard work, you can easily see where they were while working and pay them directly through Hubstaff.
Our app also makes it really easy to schedule your team for jobs. If you’re raking in all those new clients, you can set up a schedule that will alert your crew of when and where they need to be for their next shift.
Being able to quickly build invoices and reports based on hours tracked, budgets, expenses makes managing clients almost too easy.