Ok, here’s an exercise. For two days write down everything you do for your company. Whether that is emails, phone calls, working the books, marketing, selling, writing code, whatever it is. Just record it in a journal. Do it by the half hour in general terms.

8:00 – 8:30 – Started off the day by answering emails and clearing my inbox and organizing calendar

8:30 – 9:00 – Commenting on TeamworkPM tasks for my developers and asking questions on progress

9:00 – 9:30 – Meeting with Sales team

Just do this for two days straight and at the end of those two days, evaluate it. It’s very telling to go through this process. You learn so much about how your time is really spent.

Now match up how you actually spend your time versus what your core is.

What can you do in order to make them more congruent? Can you offload some of this work that doesn’t fit you to other members on your team? Can you outsource the tasks that don’t fit?

If you were going to hire an employee to take a lot of this work off your plate so that you could focus on your core, what skills would they need?

This should become your job description, or at least part of it. Just take the first step. Put that job description out on Craigslist or elance. See what comes back. We’re going to get into evaluating your people and making the right hires, but for now just design that job description and get it out there.

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