Outsourced Content Marketing – Doing It Right

Outsourcing. I bet you saw that word a couple of times today. Not an easy word to miss out on, nor is the meaning behind it. What about content marketing? I bet you see that term thrown about everywhere these days.

You’re hearing these terms for a good reason. Content marketing is making a name for itself these days, since it provides such great results. Is it any surprise that most of the inquiries in our staffing program are about outsourced content marketing?

The purpose, the sole idea behind outsourcing is the simple act of transferring something to others that can accomplish it not in a way that you can’t, but in a way that you can have the time to focus on other priorities.

In the business world today, no one does just one thing – everybody strives to do multiple tasks, not because they want to, rather because they need to. The job demands it.

Of course, outsourcing isn’t applicable to everything, there are some things that you should do on your own. So, what about marketing, for instance…is that something you feel you can achieve on your own?

Why outsourced content marketing is essential today

It is estimated that roughly 62% of companies now outsource their content marketing.

Whether you should outsource your content marketing isn’t the question anymore. The question is how to construct and execute a good marketing plan by utilizing a good outsourcing strategy.

There are still many companies that feel that content marketing isn’t worth the effort or investment. The truth is that good content marketing isn’t focused on just selling a certain product, but rather branding something as authentic, reputable and reliable.

Content marketing professionals are trained to do just that. Bringing someone from the outside can make all the difference; it can remove biased behavior, bring fresh new content and ideas that can stimulate progress at a growing rate.

Content marketing is hard to do on your own

Another recurring phenomenon is the opinion that the companies can do the marketing on their own. Little do they know that reality is a lot harder than theory. Even when they go and set an internal task of doing “10 weekly posts”, it is very easy to fall behind schedule.

Content marketing encompasses a well-formulated strategy, consisting of daily updates, constant tracking and analysis. In other words, it is a full-time job – a job you should delegate to someone competent enough to do it right, rather than doing it yourself poorly.

Outsourcing content marketing will pay off

When it comes to the “cost” of outsourcing content – it’s really just a matter of perspective. If you want to look at outsourcing as just an expense, that is up to you. But I bet those 62% that consider outsourcing as an investment would like to have a word with you.

Doing proper content marketing relies on conceiving a good plan, along with the means for its effective execution. Companies decide to outsource for a variety of reasons:

  • they lack the expertise to build their own marketing plan
  • they are aware they don’t have the amount of people needed for the creation and execution of a good marketing plan
  • it seems easier to work with someone from the outside; someone whom you can let go of if the relationship proves unproductive

How to outsource content marketing (the hard way)

While many of those reasons are a great motive to dive into outsourced content marketing, this doesn’t mean that outsourcing is an easy fix. It requires hard work and relentless dedication. Many companies turn to freelancers when they decide to dabble in content marketing, which can prove to be short-sighted.

When done right, content marketing requires consistent content creation, as well as steps that are taken before and after, including content planning, optimization, distribution, content reporting and analysis etc. Social media is also an active ingredient here.

Decide how much you plan to outsource

Make sure you clear out any misunderstandings about the extent to which you outsource. It is advisable you do this before you engage in any partnership with a marketing team, because doing it later might cause certain inconveniences, for both sides.

Find a marketing team using these 3 simple steps

Choosing a good marketing team sometimes resembles walking on the edge of a knife – there are so many ways you can go wrong. No worries though – there are always steps you can take in order to sift through the bad choices.

  1. Ask about the content marketing that the team has done on its own behalf or request a sample of their work.
  2. Find out about the structure of the team – who will be in it, who will do what etc.
  3. Make sure they have a good plan when it comes to getting to know you and your company better. This is essential.

The most important part here is to implore hybrid methods. Don’t outsource everything. Value your partners, keep the good ones close, keep them happy and enthusiastic.

Let Hubstaff Help You (the easy way)

For years we’ve heard horror stories and painful recounts about trying to outsource through freelance websites. Most entrepreneurs find that they have to spend hundreds of hours simply vetting through different freelance profiles, interviewing potential candidates and trying to protect themselves against fraud. This is why we came up with the Hubstaff content marketing service.

This is where we make outsourcing easy and fun for you. We do all the boring and administrative work so that you don’t have to. We’ve gone right ahead and found all the best contractors and pre-negotiated the best rates, tested their ability on countless projects and trained them for any additional skills.

You literally get ready-made contractors without the effort. You simply let us know what kind of work you need done, and we connect you to just the right contractors.

Outsource Your Content Marketing

High Quality, SEO Optimized Blog Posts