Today I’m talking with Jeremy Reeves, who helps businesses grow their revenue with more automation, stability, and consistency using sales funnels.
In this episode, Jeremy explains what most copywriters get wrong and details how he built his own audience from scratch using podcasts and guest posts. He shares what he does to capture prospects’ attention, and how he converts those prospects into clients.
This system worked so well for Jeremy, that he directly attributes more than $120,000 to a single guest post.
If you’re looking for a way to build authority and get clients coming to you instead of the other way around, then you’re in the right place..@jeremyreeves on how he earned more than $120,000 with a single guest post Click To Tweet
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Building a list from scratch [9:30 – 23:00]
Most agency owners understand the value of a list (it lets you build relationships with potential clients who aren’t ready to buy today), but when you are starting from scratch it can seem like it isn’t worth the effort.
Jeremy built his audience following two simple steps:
- Find opportunities to get in front of your target market
- Bring them into your audience by solving one of their problems
He originally did a ton of guest posting, publishing 1 article a week, but gradually shifted towards podcasts as he found it to be a better use of his time. And while not all of your pieces are going to be a home run, every once in awhile you publish something that makes it all worth it. For Jeremy, this was an article he published on VWO.com. Today, he can directly attribute more than $120,000 of work to that single blog post.
It all comes down to consistency [23:00 – 26:00]
Most posts and interviews won’t have that level of success, making it easy to get discouraged early on, but it is important that you stick with it. Establish criteria for choosing potential sites to post on or podcasts to be interviewed by, create a list of targets, set a schedule, and just go.
Don’t stress too much about the size of the potential audience you are going in front of, just get yourself out there. When you are selling consulting engagements worth thousands of dollars, you don’t need a huge audience to make it more than worth your time.
It is so easy to come up with excuses for why you can’t do this, but if you make the commitment to this strategy and continuously execute on it, the results will come.
You need a plan, big or small [40:30 – 1:00:30]
For most freelancers, when they start getting more work than they can handle, they almost immediately have dreams of building a big agency so that those opportunities don’t “go to waste.” That wasn’t the case for Jeremy. Jeremy is after a lifestyle business, and instead of hiring more people to grow, he has worked to increase his rates and sell products that don’t depend on his time.
Ultimately, what you want to get out of your agency is up to you, but if you don’t have a plan, then you’re never going to get there. Figure out what you truly want and then work backwards to determine the best path to get there. If you aren’t happy with where things are currently, then take a step back to figure out what needs to change.
Jeremy’s tip for getting started is to make sure you aren’t trying to do too many things at once. Instead, look at what is already working and find ways to double down on it.
Want to learn more?
Want to hear more about the tactical side of Jeremy’s business? Check out his podcast, Sales Funnel Mastery, where he talks about sales funnels, productivity, copywriting, and more.
If you’re interested in having Jeremy build out one of these funnels for you, head over to JeremyReeves.com.
Thanks for listening
What is one thing you’ve been trying to implement in your agency for as long as you can remember but never seem to make progress on? Share in the comments below the first step you could take to achieve that goal.