Mat Newton (Twitter) and his brother Ben hosted the Web Agency Podcast. Together, they interviewed 100 digital agency owners and helped give me the inspiration to start the Agency Advantage Podcast, which you’re reading now. Mat’s focus today is on his agency, Tourism Tiger, and his new job board, JobRack.eu.
In this episode, he shares his method to balance advice from different experts and gurus, how he gets more than 150 email opt-ins a week from LinkedIn (without spending a dime), and how he prevents outsourcing horror stories.
If you ever feel overwhelmed with advice and don’t know where to begin, Mat will help set you straight on today’s podcast..@himatthewnewton shares great tips on avoiding outsourcing horror stories in this podcast Click To Tweet
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Arrogance of the learner [19:00 – 30:00, 44:00 – 47:15]
There are a lot of books written by people with more than 10 years of hard-earned experience, who have gone through trial and error to learn what they share in their books. They lay out proven systems that get results, and we might take those lessons and say “Hmmm, I like these points, but not those ones, so I’m going to create my own system.”
When someone has gone before you and accomplished something, it doesn’t necessarily mean they have built the perfect system. However, they likely have more experience than you, and they have a system that works. Before you can decide what you want to change, you need to remove your ego and implement their lessons as they were intended.When you're imitating someone else's strategy, implement and study it in full before customizing Click To Tweet
You can’t just pick and choose because all strategies work for a reason. Implement them, learn from your own experience, and then see how you can adjust to your unique situation. Only then can you understand what to change. Otherwise, you’re just arrogantly assuming you know more than the author.
Driving 150 email opt-ins a week with LinkedIn [31:30 – 35:30]
Mat uses LinkedIn groups to help promote his content to highly relevant audiences and is able to drive more than 150 email opt-ins every week using this tactic. While this method may be a little grey-hat for many, it does work, and it can be used less aggressively to still get great results.
LinkedIn limits the number of groups you can join to 50 per account. To get around this, Mat and four other members of his team each joined 50 groups to help spread content for Tourism Tiger.
Mat then approached the group owners of some of the larger groups to ask them if they needed help managing the group. One of them said yes, and now Mat and his team manage a 65,000 person group, and they have editorial rights to post (and pin) their own content.
To get their content in front of an even wider audience, they re-purpose their popular blog posts into LinkedIn Pulse. When these are shared, everyone in the groups receives a notification, making them much more likely to check it out and go to their site to learn more.
As an additional touch in the marketing process, Mat imports his email list into LinkedIn every 30 days and adds them all as connections. At this point, he has nearly 4,000 connections, access to a large audience through groups, and a growing email list, all without spending a dime on social media ads.
Getting good results when outsourcing [56:30 – 1:01:30]
Almost everybody has an outsourcing horror story, and Mat is no exception. Early in his online career, though, he realized he was having more success by outsourcing to Eastern Europe. He decided to focus on that geographical area exclusively and launched Job Rack to help.
To make the process as foolproof as possible, he outlined a five-step process to getting results from your remote employees and avoid outsourcing horror stories.
1. Write an extremely detailed job description
The best candidates are going to be picky, and likely have had bad experiences of their own, so you need to sell the position you are hiring for as well as your company. Clarify not only what they will be doing, but why they should want to work with you.
2. Put something in the title to filter applications
This can be something simple like a location requirement, but whatever you choose, your goal is to use this filter to limit the number of replies to a manageable amount.
3. Make your expectations clear
Make it clear what their hours will be like, how involved you will be, what they can expect from you. You want them to know they will be treated fairly.
4. Include multiple tests
Most job posts have a test where they ask the applicant to include a specific word in their response. While this should be used, it shouldn’t be all you rely on, because most applicants expect this and immediately search for that. Make sure to include another test in the job posting to make sure they are taking the time to read it.
5. Be picky
If somebody doesn’t meet your criteria, move on to the next applicant. Making a mistake while hiring will cause you massive headaches down the road, and the longer you work with somebody the harder it will be to fire them. Be very strict in your screening early on, even if it means you need to wait longer to make the hire.Be very strict in your screening early on, even if it means you need to wait longer to make the hire Click To Tweet
Want to learn more?
If you want to learn more, check out the Web Agency Podcast archives. Mat isn’t putting out regular episodes anymore, but there is solid gold in the 100 episodes already released. Seriously, if you like this podcast then you should check those out.
And if you can relate to the pain points of outsourcing that Mat brings up in this chat, then check out his new job board, JobRack.eu.
Thanks for listening!
What has your experience been with outsourcing? Whether you’ve had a horror story or a major success, share your experience in the comments below.